Truly
I had the privilege of working closely with the Truly research and marketing teams to design and deliver an engaging online retail experience. By aligning with research insights and marketing goals, I ensured the interface catered to customer needs while showcasing the brand's identity. The design features a clean and intuitive navigation system, optimised product pages, and thoughtful elements like a size guide and "Shop the Look" functionality to enhance usability. Mobile responsiveness and features such as alerts and newsletters further create a seamless, customer-focused shopping journey, driving both engagement and conversions.
