Build-A-Grape

The Grape Builder is an interactive, customisation tool I designed to bring the Grapes Web3 project to life in an engaging and playful way. Serving as both a creative outlet and a gateway into the Grapes ecosystem, this tool allows users to craft their own personalised grape characters by mixing and matching vibrant bases, quirky accessories, and expressive features like hats, glasses, and unique patterns. Beyond just fun customisation, the Grape Builder plays a strategic role in extending the Grapes IP. By encouraging users to experiment and share their creations, it amplifies community interaction and promotes the brand’s family-friendly, globally accessible ethos. Tied closely to the NFT collection and broader Grapes entertainment universe, this clever addition not only drives interest but also deepens engagement by connecting users to the brand in a hands-on, creative way. Designed to align seamlessly with Grapes' fresh and approachable visual identity, the Grape Builder captures the spirit of fun, creativity, and inclusivity that defines the brand. It’s more than a tool - it’s a key feature that strengthens the connection between the audience and the world of Grapes.