Grapes© Brand
Designing the Grapes brand was an incredible opportunity to create something that feels genuinely fun, approachable, and full of personality. I crafted a bold visual identity that perfectly reflects the vibrant and playful nature of this family-friendly Web3 project. Every aspect of the brand - spanning quirky grape characters, bright colour palettes, and whimsical typography - was designed to connect with audiences of all ages and create a sense of joy and inclusivity. As the creative force behind the entire brand, I ensured every touchpoint tied seamlessly into the broader Grapes universe. From NFTs and mobile games to promotional campaigns and merchandise, I worked to build a cohesive identity that extends across both digital and physical spaces. The goal was to design a brand that not only stands out in the competitive Web3 landscape but also fosters a deeper connection with its community.
